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⭐ WIN $1297 of coaching and courses if you can make me cry ⭐

The John Lewis Christmas advert is always a real highlight for me. I watch their 2011 ad at least 10 times a year.

I was excited to fire up this year’s and it was... ok.

I must sa

No shade to anyone who uses AI to write. I don’t doubt it’s a useful writing tool if writing isn’t your strength. But when you hire me, you can trust you’ll get 100% human, feedback-driven copy. Because 1) that’s where m

I still use a course mockup or image of the founder looking wonderful and confident when appropriate.

But for transformation-based headlines, I’m really enjoying experimenting with emotion-based images.

So, what strategy have you learned thi

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