
STATE OF THE ART WORKSHOP FOR NO-NONSENSE COURSE CREATORS:
The $1.8M evergreen system for scaling in the post-launch economy
Brought to you by Abi Prendergast & Crystal Johnson
September 18, 12PM ET

An open letter to online coaches who’ve outgrown their old marketing playbook…
Remember the 2020 glory days when you could run ads to a live webinar and make $1M in a week?
How times have changed.
AI has made the market noisier, not easier. Audiences are more jaded. Funnels show promise one week and produce crickets the next.
It leaves you wondering:
“Should I even bother?”
Here’s our take:
In the summer of 2025, we’re seeing coaches in weight loss, life coaching, investment, business, breathwork, even marketing successfully scale without the burnout of live launches.
So YES, it IS possible.
But… there are some caveats.
We’ll spill all in our upcoming State of the Art Workshop.
WHAT YOU’LL WALK AWAY WITH:
The two types of funnels every established coach needs in their pipeline to accommodate today’s sophisticated buyer psychology
Where we recommend you allocate your resources beyond Black Friday
How we’re adopting scaling strategies from the fastest-growing tech companies to create compounding growth for our clients
A candid look at how AI has impacted the course industry
PLUS -
Abi Prendergast
is the creator and author of Day #1 Evergreen – the evergreen funnel that’s built to convert better every month. Her agency builds done-for-you evergreen systems that help 7-figure coaches replace launch fatigue with predictable, compounding revenue.

Verified case study
Day #1 Evergreen helped Self Storage Secrets, a £2500 program, hit conversion rates as high as 9% in Q2.
Verified case study
Day #1 Evergreen helped Akadian generate $1.1M with their evergreen course in 7 months.